Tell Stories. Raise Money. Learn More May 3rd.

Join us on May 3rd  to learn how tell stories that will delight your donors! I can’t tell you how many times I’ve looked at a nonprofit’s brochure, appeal letter or newsletter that is stuffed full of charts and fancy info graphics that showcase the impressive numbers of people helped, scholarships granted or acres of […]

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  |  News and Events

Recent Posts

Does your fundraising event feel tired, old and in need of a facelift?  If so, then here are a few pro tips to help you bring life back to your fundraising event — and raise more money! Pro Tips: Keep your event short and to the point.  Most fundraising events leave their guests feeling tired […]

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Here are five quick tips that will help your next appeal letters and e-appeals raise more money.   Print this out and set it next to your keyboard the next to you write an appeal.  Because if you do these things I guarantee you’ll raise more money! You have to ask for help. If you don’t […]

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Improve your fundraising skills in 30 minutes

Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.

  • 01 intro

    Ask, Thank, Report, Repeat Fundamentals

    Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.

    We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.

  • 02 ask

    It Starts With The Ask

    You can't raise money without asking. This video explains when to Ask, how often to Ask, and the best ways to Ask.

    You'll learn about more than just asking for money. Discover how to invite your donors to solve the problem your organization is working on. You're giving your donor the chance to be the solution - to be a hero! That's powerful.

  • 03 thank

    Thank Donors Quickly And Emotionally

    Your donors deserve to be thanked. They're opening up their hearts and wallets to make your mission possible. Your gratitude shows them that they've made the right choice.

    You'll learn how to effectively Thank donors, how often to Thank them, and how to Thank them in a way that leads to more donations.

  • 04 report

    Report Back Your Donors' Impact

    Every donor wants to make an impact. Some want to transform the life of a child in need. Others want to support a cause in their community. No matter their motivation, they want their gift to be effective.

    You'll discover how to Report back about the impact of a donor's gift in a concrete and meaningful way.

  • 05 repeat

    Repeat The Rhythm

    Each step of the Ask, Thank, Report, Repeat system is about building deep relationships with your donors. Relationships grow stronger through repetition.

    You'll learn how to learn from each rhythm and repeat it in a way that deepens relationship. We'll also talk through the value of annual plans to be able to repeat sustainably.

Fundraising Training: Better Stories to Raise More Money

  |  News and Events

Major Donor Fundraising

Major Donor Fundraising: The Lonely Major Donor Rep – Is That You?

  |  Major Donor Fundraising


Create a Donor-Centered Newsletter That Raises Money!

  |  Ask, Report

Ask ?

You Too Can Raise $1,500,000!

  |  Ask


VIDEO: Improve Your Donor Newsletter Today

  |  Videos

Major Donor Fundraising

Major Donor Fundraising: Thank You for Making the World a Better Place

  |  Major Donor Fundraising