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Live + Free Strategy Session with Jim Shapiro
Three Critical Moments That Make or Break Your Fundraising Event
Three Critical Moments That Make or Break Your Fundraising Event
Tuesday, May 26, 2026 at 2pm ET, 11am PT
Tuesday, May 26, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
The fundraising events that raise the most money aren't the fanciest ones. They come down to planning and executing a speaking program built around three specific moments – a story that opens the room, a goal that makes giving feel urgent, and an ask so clear that people reach for their checkbooks before it's finished.
Most organizations invest months of planning and thousands of dollars into venues, catering, and auction items – and give almost no thought to the speaking program.
But the speaking program is where events are won or lost.
In this FREE strategy session, Jim Shapiro will show you exactly what those three moments are, how to execute each one, and how to build a speaking program that raises significantly more money at your next event.
Most organizations invest months of planning and thousands of dollars into venues, catering, and auction items – and give almost no thought to the speaking program.
But the speaking program is where events are won or lost.
In this FREE strategy session, Jim Shapiro will show you exactly what those three moments are, how to execute each one, and how to build a speaking program that raises significantly more money at your next event.
Here's what you'll learn:
Here's what you'll learn:
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The "Mullet Method" for Event Fundraising
Business in the front, fundraising in the back. Jim will walk you through a run of show that keeps your speaking program tight, your guests engaged, and your fundraising momentum building toward the ask. You'll leave knowing exactly how to structure your event from the moment guests arrive to the moment they pull out their checkbooks.
Business in the front, fundraising in the back. Jim will walk you through a run of show that keeps your speaking program tight, your guests engaged, and your fundraising momentum building toward the ask. You'll leave knowing exactly how to structure your event from the moment guests arrive to the moment they pull out their checkbooks.
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The Three Critical Moments
Every high-performing fundraising event has three specific moments that do the heavy lifting: The Story Moment, The Lift the Room Moment, and The Ask Moment. Jim will show you what each one looks like, how to execute it well, and what most organizations consistently get wrong.
Every high-performing fundraising event has three specific moments that do the heavy lifting: The Story Moment, The Lift the Room Moment, and The Ask Moment. Jim will show you what each one looks like, how to execute it well, and what most organizations consistently get wrong.
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The Mistakes That Cost You Money – and the Fixes That Work
Most events leave significant money on the table without the organizers ever knowing why. Jim will walk through the most common event fundraising mistakes he sees – and give you specific, actionable fixes you can use at your very next event.
Most events leave significant money on the table without the organizers ever knowing why. Jim will walk through the most common event fundraising mistakes he sees – and give you specific, actionable fixes you can use at your very next event.
BONUS: Everyone who joins live will receive Jim's Event Fundraising Worksheet – a practical planning tool for building a speaking program that raises more money.
BONUS: Everyone who joins live will receive Jim's Event Fundraising Worksheet – a practical planning tool for building a speaking program that raises more money.
THIS WEBINAR STARTS IN
THIS WEBINAR STARTS IN
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Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
Jim Shapiro has helped hundreds of nonprofits transform their fundraising events. After this strategy session, you'll know exactly what to say, when to say it, and how to create the momentum that inspires donors to give their very best gift.
Jim Shapiro has helped hundreds of nonprofits transform their fundraising events. After this strategy session, you'll know exactly what to say, when to say it, and how to create the momentum that inspires donors to give their very best gift.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2026 The Better Fundraising Co.