Major Donor Online Intensive + Coaching Session
Build Your Year-End Major Gift Plan in 2 Hours
Build Your Year-End Major Gift Plan in 2 Hours
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Tuesday, July 14th
Tuesday, July 14th
Get Your Major Donors' Best Year-End Gift
Get Your Major Donors' Best Year-End Gift
Small-Group Coaching Session | Tuesday, July 14 at 2pm ET / 11am PT
Investment: $500 | Limited to 12 Organizations
Investment: $500 | Limited to 12 Organizations
Most nonprofits make their major donor year-end Asks too late.
Most nonprofits make their major donor year-end Asks too late.
Many major donors decide early – often by October. By the time most year-end appeals go out, they've already decided what they’re giving and who they’re giving it to. The work that gets you their best gift has to happen now.
They treat all their donors like mass donors. Or they try to manage too many major donors and do a terrible job with all of them. Or they avoid major donor work entirely because they don't know where to start.
The result? Major donor revenue that stays flat year after year. Or worse, major donors who stop giving because they're not being asked to do more.
There's a better way.
Organizations that have a major donor management system have a predictable revenue stream that fuels organizational growth. Because they always have a donor ready to say YES to an Ask.
Join Jim Shapiro and Sarah Lundberg for a Major Donor Intensive + Coaching Session where you'll build an actual system for managing your major donors in two hours.
They treat all their donors like mass donors. Or they try to manage too many major donors and do a terrible job with all of them. Or they avoid major donor work entirely because they don't know where to start.
The result? Major donor revenue that stays flat year after year. Or worse, major donors who stop giving because they're not being asked to do more.
There's a better way.
Organizations that have a major donor management system have a predictable revenue stream that fuels organizational growth. Because they always have a donor ready to say YES to an Ask.
Join Jim Shapiro and Sarah Lundberg for a Major Donor Intensive + Coaching Session where you'll build an actual system for managing your major donors in two hours.
Real work on YOUR real donors with hands-on coaching from Jim and Sarah.
Real work on YOUR real donors with hands-on coaching from Jim and Sarah.
Here’s what you’ll accomplish in two hours...
Here’s what you’ll accomplish in two hours...
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You’ll build a major donor portfolio
You’ll build a major donor portfolio
You’ll learn the most effective way to rank and prioritize your major donors, so you’re spending your limited time with the right donors. And you’ll use a proven formula to calculate exactly how much to ask each of those donors for.
You’ll learn how to build a major donor Ask
You’ll learn how to build a major donor Ask
You'll learn the storytelling framework for crafting powerful Asks and how to package that Ask so donors are eager to say YES. Jim and Sarah will coach you through one complete year-end Ask, and get you ready to deploy it this fall.
You’ll plan out the next 12-months of communications with your major donors
You’ll plan out the next 12-months of communications with your major donors
Jim and Sarah will share their Major Donor Communications Plan and coach you through creating one for each of the donors in your portfolio. You'll see what to do between now and December 31 to get each donor's best year-end gift – and plan what to say next year to keep them engaged so they give again. No more winging it.
This intensive is different than a typical online workshop
This intensive is different than a typical online workshop
Typical online workshops:
Typical online workshops:
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Teach you something and send you on your way
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Leave you to figure it out alone
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Your questions get lost in the chat
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You walk away with good ideas but no plan for implementing them
This intensive:
This intensive:
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Small group coaching (12 organizations max)
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Hands-on help with YOUR specific donors
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Real-time feedback on your asks and plans
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You walk away with a complete system ready to implement
And you can bring a colleague – up to 2 people per organization can attend!
THIS INTENSIVE IS FOR YOU IF:
THIS INTENSIVE IS FOR YOU IF:
- You're tired of crossing your fingers hoping your major donors come through
- You don't have a clear understanding of which donors you should focus on
- You're not sure how much to ask each donor for
- You want hands-on major gift coaching, not just another lecture
Presented by
Presented by
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Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
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HERE'S THE INVESTMENT
HERE'S THE INVESTMENT
Your investment: $500
Your investment: $500
There's a difference between hoping for major gifts and having a system that produces them. And this intensive will help you build the system you need for predictable revenue this fall from your most generous donors. And here's something worth remembering: you've probably heard that giving is down. For mass donors, that may be true. But major donors are as generous as ever – and they have real capacity right now. This is not the year to wing it!
You’ll get practical coaching for YOUR organization and donors – not one-size-fits-all advice. To provide that level of support, Jim and Sarah are capping this intensive at no more than 12 organizations.
You’ll get practical coaching for YOUR organization and donors – not one-size-fits-all advice. To provide that level of support, Jim and Sarah are capping this intensive at no more than 12 organizations.
Register now before the Intensive fills up.
Register now before the Intensive fills up.
The Online Intensive happens Tuesday, July 14th from 2:00 - 4:00 PM ET.
Ready to get started?
Ready to get started?
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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