Repetition: June 2018 Conference Call Recording


June 19, 2018
1 hour call recording with Q & A

A New York charity used the same letter for 21 years. In this recording, Jim and Steven will help you save time and raise more by showing how repetition will work for you. Purchase this recording as Jim and Steven share exactly what to do, with proven examples and tips you can easily apply to your own campaign.



June 19, 2018
1 hour call recording with Q & A

How did a New York City charity use the same fundraising letter — with great success — for 21 years?

Over the last 20 years, Jim and Steven have seen time and again that repetition works. In this recording, we’ll unpack the science behind this principle and use data to show you why it works.

Repeating offers and tactics that have worked in the past may seem like cheating. But it’s not! Humans need to hear things multiple times before they’re convinced. We’ll show you how repetition is your best communication tool. Save time and use what works.


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