Get organized to make the most of your year-end fundraising season.
We’re making the results of our own years of testing available to you with the Your Best-Ever Year-End Fundraising Calendar.
This fantastic calendar is your week-by-week guide to take you from mid-November through midnight on December 31st with what to do and when to do it.
It’s even customized for 2017’s longer giving season — and includes the latest learnings for year-end online fundraising.
It’s your complete plan for year-end fundraising. You’ll know exactly what to send, who to send it to, and when to send it – in mail, email, online, and social media. Your Year-End Fundraising Calendar shows you everything you need to do from mid-November through midnight, December 31st for maximum results, as well as tips and tricks for each channel. It’s a proven blueprint you can follow, be confident in, and love your year-end fundraising results!
Our year-end was a great success. Mass donor revenue was up 30% and our major donor revenue was up 18%. Most exciting was our growth online; the results for our emails at the end of they year were up 154%.
— Development Director