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FREE STRATEGY SESSION
How to Bust the Summer Fundraising Slump – and Walk Into Fall With Momentum
How to Bust the Summer Fundraising Slump – and Walk Into Fall With Momentum
Tuesday, April 28, 2026 at 2pm ET, 11am PT
Tuesday, April 28, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
The summer fundraising slump isn't a season. It's a habit.
It's what happens when fundraisers stop communicating with donors in June, July + August – and then wonder in September why donors are less responsive.
The good news: it's a habit you can break. And the organizations that break it don't just survive the summer.
They walk into the year-end giving season with momentum and donor relationships that are warmer than ever.
In this FREE strategy session, Steven Screen and Sarah Lundberg will show you exactly what to do – and when to do it – so summer becomes a head start instead of a setback.
It's what happens when fundraisers stop communicating with donors in June, July + August – and then wonder in September why donors are less responsive.
The good news: it's a habit you can break. And the organizations that break it don't just survive the summer.
They walk into the year-end giving season with momentum and donor relationships that are warmer than ever.
In this FREE strategy session, Steven Screen and Sarah Lundberg will show you exactly what to do – and when to do it – so summer becomes a head start instead of a setback.
Here's what you'll learn:
Here's what you'll learn:
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How to Stay Engaged With Your Donors All Summer
Most organizations either go silent or send organizational updates nobody asked for. There's a better way. Steven will show you how to use e-stories and Donor Reporting Letters to keep donors feeling connected to your work – and why the organizations that do this raise significantly more money when fall arrives.
Most organizations either go silent or send organizational updates nobody asked for. There's a better way. Steven will show you how to use e-stories and Donor Reporting Letters to keep donors feeling connected to your work – and why the organizations that do this raise significantly more money when fall arrives.
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How to Find Something Worth Asking For – and Ask
Most fundraisers skip summer appeals because nothing feels urgent enough. Steven will walk you through the four types of fundraising need and show you how to find the opportunity that's hiding in plain sight at your organization – so you can send an appeal your donors will actually respond to.
Most fundraisers skip summer appeals because nothing feels urgent enough. Steven will walk you through the four types of fundraising need and show you how to find the opportunity that's hiding in plain sight at your organization – so you can send an appeal your donors will actually respond to.
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How to Use Summer for Major Donor Face Time
Summer is the best time to deepen your most important donor relationships – and to have the matching gift conversation that could transform your next appeal before you've written a single word of it. Steven will show you exactly how to make the most of the slower months with your major donors.
Summer is the best time to deepen your most important donor relationships – and to have the matching gift conversation that could transform your next appeal before you've written a single word of it. Steven will show you exactly how to make the most of the slower months with your major donors.
This strategy session is for you if:
This strategy session is for you if:
Your fundraising slows down – or stops – every summer
You're not sure what to send your donors between spring and fall
You want to walk into year-end season with warm donors and momentum instead of starting from scratch
You want practical, use-it-this-week strategies that don't require a big team or a big budget
Plus, there'll be plenty of time for Q&A. Come with your specific challenges and we'll find real solutions together.
WEBINAR DETAILS:
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Tuesday
Tuesday
April 28, 2026
2pm Eastern
11am Pacific
11am Pacific
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DAYS - -
HOURS - -
MINUTES - -
SECONDS
Presented by
Presented by
Steven Screen
Steven Screen
Co-Founder
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2026 The Better Fundraising Co.