Live Coaching Intensive with Jim Shapiro & Sarah Lundberg
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Tuesday, October 13th
Tuesday, October 13th
Year-End Intensive
Year-End Intensive
Small-Group Coaching Session | Tuesday, October 13 at 2pm ET / 11am PT
Investment: $500 | Limited to 15 Organizations
Investment: $500 | Limited to 15 Organizations
The Great Year-End Fundraising Push is upon us.
The Great Year-End Fundraising Push is upon us.
It’s a time of year when donors are incredibly generous … and fundraisers are incredibly stressed.
Getting the best gift from each of your donors at year-end requires planning. Not necessarily complicated planning – but planning none the less.
If you want a plan – or even better, a year-end fundraising SYSTEM you can repeat year after year – read on.
Most fundraisers know they need that plan. Building one is the hard part – an appeal that works for mass, mid-level and major donors, an email plan for the last days of December, and a plan for asking your major donors. That's a lot to figure out alone, especially with everything else on your plate in October.
So we built this 2-hour Intensive where you don't have to figure everything out alone. Jim Shapiro and Sarah Lundberg will work with you directly on your fundraising appeal(s), your end-of-year emails and your major donor asks – so you leave with a plan for this year, and a system you can repeat next year and the year after that, and the year after that and…
Getting the best gift from each of your donors at year-end requires planning. Not necessarily complicated planning – but planning none the less.
If you want a plan – or even better, a year-end fundraising SYSTEM you can repeat year after year – read on.
Most fundraisers know they need that plan. Building one is the hard part – an appeal that works for mass, mid-level and major donors, an email plan for the last days of December, and a plan for asking your major donors. That's a lot to figure out alone, especially with everything else on your plate in October.
So we built this 2-hour Intensive where you don't have to figure everything out alone. Jim Shapiro and Sarah Lundberg will work with you directly on your fundraising appeal(s), your end-of-year emails and your major donor asks – so you leave with a plan for this year, and a system you can repeat next year and the year after that, and the year after that and…
They'll help you with your year-end appeal, your end-of-year emails and a plan for your major donor asks – built for your organization, not generic advice.
They'll help you with your year-end appeal, your end-of-year emails and a plan for your major donor asks – built for your organization, not generic advice.
Two hours of small group coaching with Jim Shapiro & Sarah Lundberg
Two hours of small group coaching with Jim Shapiro & Sarah Lundberg
Year-End Fundraising Intensive is a 2-hour small-group coaching session on Zoom with Jim Shapiro & Sarah Lundberg. Limited to 15 organizations so every attendee gets real, specific help – not general advice to apply on their own.
And you can bring a colleague – up to 2 people per organization can attend!
And you can bring a colleague – up to 2 people per organization can attend!
Here's what the Intensive will cover:
Here's what the Intensive will cover:
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Your Year-End Appeal
What the first four paragraphs of a strong appeal need to say, and how to personalize one letter for your mass, mid-level and major donors without writing three different appeals. If you haven't written yours yet, you'll work from a template.
What the first four paragraphs of a strong appeal need to say, and how to personalize one letter for your mass, mid-level and major donors without writing three different appeals. If you haven't written yours yet, you'll work from a template.
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Your End-of-Year Emails
How to turn your appeal into four emails for December 29-31, the biggest online giving days of the year, using work you've already done.
How to turn your appeal into four emails for December 29-31, the biggest online giving days of the year, using work you've already done.
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Your Major Donor Asks
How to thank and report to your major donors before you ask, how to ask for a matching gift, and which donors to go back to for a second gift this year.
How to thank and report to your major donors before you ask, how to ask for a matching gift, and which donors to go back to for a second gift this year.
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Getting Your Board Involved
Simple, specific ways to put every board member to work on your year-end, including the ones who don't like asking for money.
Simple, specific ways to put every board member to work on your year-end, including the ones who don't like asking for money.
HERE'S THE INVESTMENT
HERE'S THE INVESTMENT
Your investment: $500
Your investment: $500
Here's how to think about it: if this Intensive helps you get one major donor to give a bigger year-end gift, it's paid for itself many times over. Most organizations have a donor like that on their file right now, they just haven't asked yet.
And you're not just getting a plan for this year-end. You're getting hands-on help + coaching for your appeal, year-end emails and major donor Asks. That you can run again every year, refine and improve.
And you're not just getting a plan for this year-end. You're getting hands-on help + coaching for your appeal, year-end emails and major donor Asks. That you can run again every year, refine and improve.
You’ll never be starting from zero at year-end again.
Because of the hands-on, customized nature of this coaching, enrollment is limited to 15 organizations. You're welcome to bring a colleague – up to 2 people per organization.
Register now before it sells out.
Register now before it sells out.
The Online Intensive happens live on Zoom on Tuesday, October 13, 2026 from 2pm - 4pm ET / 11am - 1pm PT.
Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
Register for the Intensive by filling out the form below.
Register for the Intensive by filling out the form below.
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Helping small- and medium-sized nonprofits raise more money — and build the fundraising department they can't yet hire.
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PO Box 1563, Edmonds WA 98020 · 206-799-4762 · info@betterfundraising.com
© 2026 The Better Fundraising Co.