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Friday, October 10th
Friday, October 10th
Get Your Year-End Campaign Ready
Get Your Year-End Campaign Ready
This isn't another webinar you'll watch and forget. This is hands-on work with Jim Shapiro and Sarah Lundberg to get your year-end campaign ready to execute – with time to spare.
Your year-end fundraising situation might look something like this:
Your year-end fundraising situation might look something like this:
You know the next 12 weeks are your biggest fundraising opportunity, but you’ve had “Plan Year-End Campaign” on your to-do list for weeks. And you still don't have a clear plan. You're overwhelmed by all the moving pieces – appeals, emails, major donors, timing, messaging – and you're not sure how to coordinate it all effectively with your limited time and resources.
So you’ll end up winging year-end. You'll do the same things you've always done, and hope for the best. You know there are opportunities you're missing (better messaging, untapped major donors) but you don't know where to start or what will actually move the needle.
So you’ll end up winging year-end. You'll do the same things you've always done, and hope for the best. You know there are opportunities you're missing (better messaging, untapped major donors) but you don't know where to start or what will actually move the needle.
The hard truth: 2025 is NOT the year to wing your year-end campaign. You'd be leaving tens of thousands of dollars on the table in a year where every dollar matters a whole lot.
The hard truth: 2025 is NOT the year to wing your year-end campaign. You'd be leaving tens of thousands of dollars on the table in a year where every dollar matters a whole lot.
What that means for your organization?
What that means for your organization?
When you don't have a clear year-end strategy, everything becomes harder. Your year-end appeals get lost in the noise. Potential major donors slip through the cracks. Your board starts asking uncomfortable questions about why the numbers aren't improving. And you end up working twice as hard for half the results – if you're lucky.
And what does winging it mean for next year? You may have to turn down new programmatic opportunities. Your budget will get tighter, and the pressure from your board will continue to mount.
And what does winging it mean for next year? You may have to turn down new programmatic opportunities. Your budget will get tighter, and the pressure from your board will continue to mount.
The cost of winging your year-end goes beyond missed revenue – it's limiting your impact when your community needs you most.
What if there was a better way?
What if there was a better way?
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What if you could work with year-end experts to:
What if you could work with year-end experts to:
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Get your complete year-end calendar locked and loaded with ideal dates and time-tested strategies
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Create personalized strategies for your major donors that get their best gifts
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Design a 'Final Days Campaign' that maximizes urgency without alienating supporters
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Build systems for mid-level donors that bridge the gap between mass and major gifts
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Get expert guidance to execute flawlessly instead of winging it and hoping
Introducing the Year-End Online Intensive
Introducing the Year-End Online Intensive
This isn't another webinar you'll watch and forget. This is hands-on work with Jim Shapiro and Sarah Lundberg from The Better Fundraising Company to get your year-end campaign ready to execute – with time to spare.
And you can bring a colleague - up to 2 people per organization can attend!
And you can bring a colleague - up to 2 people per organization can attend!
HERE'S EXACTLY WHAT HAPPENS:
HERE'S EXACTLY WHAT HAPPENS:
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Hour 1 - Direct Mail Focus with Sarah:
We'll dive deep into your year-end direct mail strategy. You'll get appeal letter templates and samples you can customize for your organization.
Sarah will show you how to personalize appeal letters for both your mid-level and mass donor segments, then walk you through turning your year-end appeal into 3 to 4 coordinated emails in just 20 minutes.
We'll cover the importance of your final 3-days email strategy and why this timing can make or break your campaign. And there'll be plenty of dedicated Q&A time!
Sarah will show you how to personalize appeal letters for both your mid-level and mass donor segments, then walk you through turning your year-end appeal into 3 to 4 coordinated emails in just 20 minutes.
We'll cover the importance of your final 3-days email strategy and why this timing can make or break your campaign. And there'll be plenty of dedicated Q&A time!
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Hour 2 - Mid and Major Donor Focus with Jim (60 minutes):
Jim will show you how to build the bridge from mass to mid-donor work, including how to use your appeal content for mid and major donors without starting from scratch.
You'll learn the critical importance of thanking and reporting to major donors NOW (before you ask), plus proven strategies for securing matching funds for your year-end campaign.
We'll cover how to get more gifts by calling and setting up one-on-one meetings earlier in the season, how to ask major donors who gave earlier in the year to give again, and tactical ways to get your board involved in your year-end campaign. And there'll be plenty of dedicated Q&A time!
You'll learn the critical importance of thanking and reporting to major donors NOW (before you ask), plus proven strategies for securing matching funds for your year-end campaign.
We'll cover how to get more gifts by calling and setting up one-on-one meetings earlier in the season, how to ask major donors who gave earlier in the year to give again, and tactical ways to get your board involved in your year-end campaign. And there'll be plenty of dedicated Q&A time!
HERE'S THE INVESTMENT
HERE'S THE INVESTMENT
Your investment: $500
Your investment: $500
Here's how to think about it: winging your year-end campaign costs you thousands every year in missed opportunities. If this Online Intensive helps you get just $500 more from one major donor… or gets just one mid-level donor to upgrade their gift … it's paid for itself.
But our clients typically see much bigger improvements when they follow a proven strategy instead of winging it.
But our clients typically see much bigger improvements when they follow a proven strategy instead of winging it.
Registration closes Friday, October 10th at midnight ET.
Registration closes Friday, October 10th at midnight ET.
The Online Intensive happens Tuesday, October 14th from 3 – 5 PM ET – giving you perfect timing to implement everything before your year-end campaign kicks off in November.
Ready to get started?
Ready to get started?
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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