You have major donors, and you do major donor work, but deep down you know you’re not getting the most out of these relationships.
Maybe your major donors used to be more responsive, but lately they seem harder to reach. Maybe you’ve been meaning to create a real cultivation plan but never found the time. Or maybe you suspect there are people in your database who could become major donors, but you’re not sure how to identify them or approach them.
Here’s what’s happening: major donors are getting hit up by everyone. They’re more discerning than they used to be. And frankly, most small nonprofits are still doing major donor work the way it’s always been done – occasional check-ins, generic updates, hoping for the best.