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The Secret Formula

There’s a science behind raising more money. We’ve been perfecting it for a long time. Better Fundraising’s secret four-part formula has been proven by nonprofit after nonprofit. When you work with us, you’ll be confident knowing you’re getting a proven formula that will help you to raise more money and improve donors relationship with your organization.



Ask your donors to solve a problem for a beneficiary or your cause.



Thank your donor for what they have done, not for supporting your organization.



Report back to your donor on what their gift accomplished.



Repeat the rhythm to deepen your relationships with your donors.

Smart Mentors

Steven and Jim are committed to radically improve the fundraising capacity of small to medium nonprofits. Schedule a fundraising deep dive with them today.


Meet Steven

Steven Screen is a fundraiser who gets energized helping organizations understand how to do fundraising better so that they can raise more money. He’s a 2nd-generation fundraiser, a past winner of the Direct Mail Package Of The Year, and data-driven nerd. His superpower is summarizing things. Steven is married and has three kids.


Meet Jim

Jim Shapiro is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.

Magical Moments

As you work with us to implement the secret formula, you’ll have breakthroughs. We call these magical moments. Here are some of the moments our clients have experienced.

  • “Everything changed when you helped me realize that I am not the audience for my fundraising. It’s not for me! Once I changed my fundraising to reflect your model, my donated income has only increased. The results are far beyond expectations!”— Patrick Walker
    Executive Director, Wenatchee River Institute
  • “We implemented many of the suggestions/strategies we received Steven and Jim and ended with a pretty successful year…over $1M increase compared to last year, and over $900,000 increase in giving during December alone.”— Pam Wright
    Senior Director of Advancement, Children of the Nation- USA
  • “We’ve been in this business since 1991 and these are the best people we’ve worked with. #1, Their advice has been tested. #2, Everything they’ve shared with us has worked. #3 They are great people.”— Executive Director
    $18M Nonprofit