Beliefs, and Their Effects on Annual Plans

Beliefs lead to success.

An organization’s beliefs about fundraising will shape their fundraising plans.

For instance…

If you Believe

that a large percentage
of your individual
donors would love to
make multiple gifts
each year…

Then you create

an annual plan that
regularly asks donors
to give…

Which results in

a large percentage
of donors making
multiple gifts.

How are your organization’s beliefs shaping your annual plan?