Better Fundraising Resources
The Better Fundraising Library

Feel free to download any of our eBooks and free resources, watch our videos, and listen to our podcast to help you start raising more money and improve your Fundraising.


It’s the #1 way to increase your fundraising revenue immediately; Ask your donors in more powerful ways.

You can improve your appeals… emails… events… in-person major donor Asks.

If you ask more powerfully, you’ll raise more money.

A “Fundraising Offer” is what a piece of fundraising promises will happen when a donor makes a gift.

If you want to make great offers for your organization – if you want to raise more money – download this eBook!

Just “telling better stories” isn’t a magical key to fundraising success. You’ll learn which types of stories to tell, and when to tell them, to deepen the relationship with your donors and cause them to take action.

Download the free eBook and dive right into better fundraising right now!

The graphics illustrate the principles behind our approach – in a super easy-to-understand way – to help anyone who thinks they could be raising more money.

Download your free copy today. Make these graphics part of your fundraising culture and you’ll start raising more money and keeping your donors longer!

The ideas and tactics in this free eBook are not a gimmick.  They are tried, true, and tested ways that will help you raise more money from your print newsletters and better engage your wonderful donors.

Download the free eBook and start using your newsletter to motivate donors.

Learn 51 fundraising lessons Steven shared on his 51st birthday, in a short e-Book.

All of them will be helpful to you! You'll enjoy your Fundraising life more, and you'll raise more money and do more good.

Your organization will make ‘the leap’ to the next level of fundraising as you learn different types of complaints and how to respond to a Complainer. We give you a simple system for handling all complaints.

As your organization stops fearing complaints, you’ll start feeling freer to be bold and raise more money!

You’ll never have to stare at a blank screen again when you write a fundraising letter.

Download Appeal Letters in a Box and get tons of ideas as you read successful examples of 7 of the most common appeal letters.


Get your free Proforma — a specially-built excel spreadsheet that tracks fundraising performance. It’s a tool pro fundraising organizations use to a) track their performance to get better every year, and b) predict how much they are going to raise the following year.

You’ve heard us talk about how you’ll raise more money if your fundraising focuses on part of what your organization does, not all of what you do.  Did you know you can do that and still raise undesignated funds?

Download this free White Paper – then get specific in your next appeal. And start raising more money!

This comprehensive White Paper will show you how to attract and steward donors who give through DAFs, overcome common challenges, and implement best practices for handling these unique (and valuable) contributions.

Don't let DAF donations slip through the cracks – download now to future-proof your fundraising strategy.

Create your fundraising in less time while raising more money than ever before. If you’d like to have a “library of first drafts,” an expert to walk you through how to apply them to your organization, plus an annual plan (with production schedules!) based on science and storytelling principles, check out Work Less Raise More!


Use ChatGPT to Write Appeals?

Steven Screen walks you through the process of prompting ChatGPT to write an effective fundraising appeal letter for a non-profit organization. He points out the good - and the bad - to help you try this yourself. (Recorded Spring 2023)

Don't Talk About Your Nonprofit in your Fundraising

The video helps explain why donor-centric fundraising is more effective than organization-centric fundraising. It’s taken from a recent free webinar Steven did where he was doing live reviews of appeals and newsletters. It’s this simple truth – that most donors are more interested in themselves and the things they care about – that explains why classic organization-centric fundraising doesn’t work as well.

AFP International: Storytelling for ACTION

A presentation given by Steven Screen at AFP International, in New Orleans, in 2018.

Upgrade your Thank You's and Receipts

Here's how to think about your Thank You's and your receipts so that you do a great job meeting your donors' needs.  And if you do, your donors will stick with you longer and you'll raise more money.

How to Raise More Money with your Appeals

Quick, simple tips to help you raise more money with your next fundraising appeal letter or email appeal.


Next-gen Year-end Fundraising Tools

Step-by-step video trainings plus templates make your year-end fundraising materials easier to create and more effective than ever.  Take your organization’s uniqueness, apply Better Fundraising’s proven formula for bountiful year-end fundraising, and you’ll love how easy it is to raise a lot of money this year!

This next-generation training includes a pre-written first draft of your year-end appeal.  You don’t need to be an expert in direct response fundraising — the draft has all the core ideas built in! Then the videos will show you exactly how to add who your organization serves, what your your organization does, and what your donor’s gift will help accomplish.

You’ll also receive a calendar that shares the best times to send and post everything, and you'll see how to turn your letter into three effective year-end emails.  The draft of your letter also includes the outer envelope, the reply card, and will show you how to add exactly the right gift ask amounts for each donor.

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© 2024 The Better Fundraising Co.

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