The Better Fundraising Library

Feel free to download any of our eBooks and free resources, watch our videos, and listen to our podcast to help you start raising more money and improve your Fundraising.


It’s the #1 way to increase your fundraising revenue immediately; Ask your donors in more powerful ways.

You can improve your appeals… emails… events… in-person major donor Asks.

If you ask more powerfully, you’ll raise more money.

A “Fundraising Offer” is what a piece of fundraising promises will happen when a donor makes a gift.

If you want to make great offers for your organization – if you want to raise more money – download this eBook!

Just “telling better stories” isn’t a magical key to fundraising success. You’ll learn which types of stories to tell, and when to tell them, to deepen the relationship with your donors and cause them to take action.

Download the free eBook and dive right into better fundraising right now!


Get your free Proforma — a specially-built excel spreadsheet that tracks fundraising performance. It’s a tool pro fundraising organizations use to a) track their performance to get better every year, and b) predict how much they are going to raise the following year.

You’ve heard us talk about how you’ll raise more money if your fundraising focuses on part of what your organization does, not all of what you do.  Did you know you can do that and still raise undesignated funds?

Download this free White Paper – then get specific in your next appeal. And start raising more money!

Download our free sample worksheet to easily rank and sort your donors, and whether each donor has a strong affinity to your organization or to your cause.

Improve your fundraising skills in 30 minutes

Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.


Don't Talk About Your Nonprofit in your Fundraising

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AFP International: Storytelling for ACTION

A presentation given by Steven Screen at AFP International, in New Orleans, in 2018.

Upgrade your Thank You's and Receipts

Here's how to think about your Thank You's and your receipts so that you do a great job meeting your donors' needs.  And if you do, your donors will stick with you longer and you'll raise more money.

How to Raise More Money with your Appeals

Quick, simple tips to help you raise more money with your next fundraising appeal letter or email appeal.

Ask, Thank, Report, Repeat Fundamentals

Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.

We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.

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© 2020 The Better Fundraising Co.

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