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The Better Fundraising Blog

Misleading Metrics (and Unintended Consequences)

Metrics.

Misleading metrics and unintended consequences…

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Recent Posts


Don’t ask online donors to cover credit card fees…

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The envelope for a fundraising appeal has three jobs to do…

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newsletter

Your Printed Newsletter: The final Big Idea that brings it all together

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pages

The Back Page: How to Turn Those Good Feelings into Donations

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mail you letter

Who To Mail Your Newsletter To

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Newsletter design.

Print Newsletter Design: Readable and Scannable Above All Else

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Newsletter captions.

Newsletter Picture Captions that Help, not Hurt

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Newsletter headline.

Newsletter Headlines That Work

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