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The Better Fundraising Blog

Get To Know Your Segments!

Why it should be a priority to know the different segments of your donor file…

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Steven Screen  |  Repeat

Recent Posts


Don’t Mail ‘Reports’ to Lapsed Donors and Non-Donors

Steven Screen  |  Report

Don’t mail printed “reports” to non-donor and lapsed donors…

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A Thorough, Complete Argument for Why You Should Include a Reply Card

Steven Screen  |  Ask

Here’s why you should include a reply card with your direct mail…

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Category
Two mails.

Two Letters at Year-End?

Steven Screen  |  Repeat

Seven times.

The Myth of ‘Engage 7 Times Before Making the Ask’

Steven Screen  |  Ask

newsletter

Don’t Mail Your Newsletter to Non-Donors

Steven Screen  |  Report

Growth.

A Skill Needed to Scale

Steven Screen  |  Repeat

Good or bad idea.

The ‘Good Bad Idea’ That Raised $9,000

Steven Screen  |  Ask

Fatigue.

Donor Fatigue: The Most Misdiagnosed Problem in Nonprofit Fundraising

Steven Screen  |  Repeat

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