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The Better Fundraising Blog

The Authenticity Trap

Beware the “authenticity trap”!

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Recent Posts


Should all your pledges count towards your campaign goal?

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What should you do if you reach your campaign goal early…

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Make it easy.

Make It Easy

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Handwritten.

The Letter Looked Great, But…

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The Flawed Argument That ‘Fewer Donors Giving to Our Appeal Means Some Donors Are More Engaged and Will Give More Later’

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How I Think About What an Appeal Should Be About

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Feelings, Not Fact

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‘Reducer’

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