Podcast: The Right Way — And Wrong Way — To Thank Your Donors
Today I’m excited to share Episode #103 of the Fundraising Is Beautiful podcast that I host with Jeff Brooks. In this episode, we discuss why nonprofits should avoid using the word “partner” as a verb, the importance of a thank you letter, and the necessity of focusing on what the donor did rather than their […]Read More
When I was a Cub Scout, proudly dressed in the blue uniform with the yellow scarf, I once helped an old lady cross the street. It went like this: I sidled up to an elderly woman who was standing on a corner, waiting for the light to change. “Can I help you across, ma’am?” I […]Read More
Either this week or next week, my advice is to send an thank you email to your donors. That’s right, a pure thank you. Fill it with gratitude. Thank your donor with raw emotion. Thank her for what she did (gave a gift to help), not for what your organization did. Tell her how valuable […]Read More
Improve your fundraising skills in 30 minutes
Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.
Ask, Thank, Report, Repeat Fundamentals
Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.
We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.
It Starts With The Ask
You can't raise money without asking. This video explains when to Ask, how often to Ask, and the best ways to Ask.
You'll learn about more than just asking for money. Discover how to invite your donors to solve the problem your organization is working on. You're giving your donor the chance to be the solution - to be a hero! That's powerful.
Thank Donors Quickly And Emotionally
Your donors deserve to be thanked. They're opening up their hearts and wallets to make your mission possible. Your gratitude shows them that they've made the right choice.
You'll learn how to effectively Thank donors, how often to Thank them, and how to Thank them in a way that leads to more donations.
Report Back Your Donors' Impact
Every donor wants to make an impact. Some want to transform the life of a child in need. Others want to support a cause in their community. No matter their motivation, they want their gift to be effective.
You'll discover how to Report back about the impact of a donor's gift in a concrete and meaningful way.
Repeat The Rhythm
Each step of the Ask, Thank, Report, Repeat system is about building deep relationships with your donors. Relationships grow stronger through repetition.
You'll learn how to learn from each rhythm and repeat it in a way that deepens relationship. We'll also talk through the value of annual plans to be able to repeat sustainably.