The Recipe for Recall


Here’s a “recipe” for smaller nonprofits for how to get on your donor’s automatic recall list.

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Recent Posts

I don’t know about you, but I’m always looking for “rules” that help me understand how complex systems work. So when I saw this recently I knew I had to share it: Automatic Recall = Relevance x Repetition In other words, the ability of a donor to immediately recall your organization is a product of […]

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If you have a LYBNT appeal and it’s working, that’s a sign you’re leaving money on the table…

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Improve your fundraising skills in 30 minutes

Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.

  • 01 intro

    Ask, Thank, Report, Repeat Fundamentals

    Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.

    We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.

  • 02 ask

    It Starts With The Ask

    You can't raise money without asking. This video explains when to Ask, how often to Ask, and the best ways to Ask.

    You'll learn about more than just asking for money. Discover how to invite your donors to solve the problem your organization is working on. You're giving your donor the chance to be the solution - to be a hero! That's powerful.

  • 03 thank

    Thank Donors Quickly And Emotionally

    Your donors deserve to be thanked. They're opening up their hearts and wallets to make your mission possible. Your gratitude shows them that they've made the right choice.

    You'll learn how to effectively Thank donors, how often to Thank them, and how to Thank them in a way that leads to more donations.

  • 04 report

    Report Back Your Donors' Impact

    Every donor wants to make an impact. Some want to transform the life of a child in need. Others want to support a cause in their community. No matter their motivation, they want their gift to be effective.

    You'll discover how to Report back about the impact of a donor's gift in a concrete and meaningful way.

  • 05 repeat

    Repeat The Rhythm

    Each step of the Ask, Thank, Report, Repeat system is about building deep relationships with your donors. Relationships grow stronger through repetition.

    You'll learn how to learn from each rhythm and repeat it in a way that deepens relationship. We'll also talk through the value of annual plans to be able to repeat sustainably.

I miss you.

LYBNT Letter ≠ Magic

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How to Win Back Lapsed Donors

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Please come back!

Updated Recommendation re: ‘Lapsed Donor Versions’ of Appeal Letters

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Reminding vs. Informing

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What Numbers Should Be In Your Appeal?

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Fundraising, Football, Conflict and Keeping Score

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