3 ways to maximize your year-end fundraising letters

The most successful year-end fundraising campaigns all share some key features. They use tested, proven strategies that win year after year. And year after year, organizations just update the letters and send them out again.

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Here’s why Segmentation is important: good segmentation will let you save money on what you’re currently doing while raising more money. Segmentation is a 2-for-1 improvement to your organization.

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When I started doing major donor fundraising I was taught two powerful things about this time of year. 1) Know exactly which major donors have not yet given a gift yet this year, and 2) Ask them to give a gift by early November.

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Improve your fundraising skills in 30 minutes

Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.

  • 01 intro

    Ask, Thank, Report, Repeat Fundamentals

    Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.

    We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.

  • 02 ask

    It Starts With The Ask

    You can't raise money without asking. This video explains when to Ask, how often to Ask, and the best ways to Ask.

    You'll learn about more than just asking for money. Discover how to invite your donors to solve the problem your organization is working on. You're giving your donor the chance to be the solution - to be a hero! That's powerful.

  • 03 thank

    Thank Donors Quickly And Emotionally

    Your donors deserve to be thanked. They're opening up their hearts and wallets to make your mission possible. Your gratitude shows them that they've made the right choice.

    You'll learn how to effectively Thank donors, how often to Thank them, and how to Thank them in a way that leads to more donations.

  • 04 report

    Report Back Your Donors' Impact

    Every donor wants to make an impact. Some want to transform the life of a child in need. Others want to support a cause in their community. No matter their motivation, they want their gift to be effective.

    You'll discover how to Report back about the impact of a donor's gift in a concrete and meaningful way.

  • 05 repeat

    Repeat The Rhythm

    Each step of the Ask, Thank, Report, Repeat system is about building deep relationships with your donors. Relationships grow stronger through repetition.

    You'll learn how to learn from each rhythm and repeat it in a way that deepens relationship. We'll also talk through the value of annual plans to be able to repeat sustainably.

No Mystery, Just a Major Donor System That Works

  |  Major Donor Fundraising

A tree whose leaves have turned orange and red is in a field of golden grass

“Remind, Don’t Persuade”

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A finger caught in a mousetrap

A Mistake I Wish I Didn’t Make

  |  Repeat

Ask ?

1/3 of Your Annual Donations Are at Stake This Year-End — Do You Have a Plan?

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[FREE RESOURCE] Storytelling for ACTION ebook

  |  Uncategorized

Hidden Pitfalls: Not Following Up on a Pledge

  |  Ask, Major Donor Fundraising

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