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The Better Fundraising Blog

Lessons from 30 Year-End Fundraising Seasons

Lessons from 25 Year-End Fundraising Seasons

I want to share how to think about year-end fundraising…

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Recent Posts


The message an Org wants to send vs. The message most donors need to hear…

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Three rules for using “we” in fundraising, and why

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The Regular Kind, or ‘How to Break Through the Noise’

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Writing robot.

Three Lessons from Writing Fundraising with Chat GPT

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Telling a story on how to raise money.

The type of story that raises the most money [VIDEO]

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10 Fundraising Tactics You Should Use This Fall

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What Becker the Yellow Lab Can Teach You about Fundraising Offers

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Confused.

Why Easier to Understand Wins Every Time in Direct Mail Copy

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