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The Better Fundraising Blog

Which story are you telling?

Storytelling.

Which story do your appeals tell?

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Recent Posts


How one organization increased their overall email open rate by 14% . . .

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You’ll want to watch this video to learn how storytelling plays a key role in fundraising.

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Convince.

You Don’t Need to Convince Your Donors

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2 approaches.

Two Audiences = Two Approaches

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8 seconds.

8.25 Seconds

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Revenue.

Net Revenue Available to Program

  |  Repeat

Kale.

Direct mail and… Kale?

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Crack.

Don’t Let Your DAF Donors Fall through the Cracks of Your Thanking Process!

  |  Thank

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