The Most Important Information in Appeals and Newsletters

The Most Important Information in Appeals and Newsletters

“Information Hierarchy” — Short Post about the most important ideas to communicate when Asking and when Reporting back to donors…

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  |  Ask

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The sad truth about donor newsletters: almost nobody reads them. But here are three tips I’ve developed over the years to turn that truth into an advantage…

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What “Thasking” is, why you should not do it, plus the similar thing you SHOULD do that raises more money and increases retention rates…

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Improve your fundraising skills in 30 minutes

Fundraising is equal parts science and art. We’ve been perfecting both sides for a long time. Better Fundraising’s four-part Ask, Thank, Report, Repeat system has been proven to raise more money for nonprofit after nonprofit. Spend 30 minutes watching the videos below and you'll be able to raise more money with your next appeal, newsletter, email, or event.

  • 01 intro

    Ask, Thank, Report, Repeat Fundamentals

    Ask, Thank, Report, Repeat is a fundraising system that increases revenue and deepens your relationship with your donors.

    We developed it by studying the fundraising results from hundreds of organizations to see what works and what doesn't. It's effective because it's based on a clear understanding of what’s really happening when a donor gives a gift.

  • 02 ask

    It Starts With The Ask

    You can't raise money without asking. This video explains when to Ask, how often to Ask, and the best ways to Ask.

    You'll learn about more than just asking for money. Discover how to invite your donors to solve the problem your organization is working on. You're giving your donor the chance to be the solution - to be a hero! That's powerful.

  • 03 thank

    Thank Donors Quickly And Emotionally

    Your donors deserve to be thanked. They're opening up their hearts and wallets to make your mission possible. Your gratitude shows them that they've made the right choice.

    You'll learn how to effectively Thank donors, how often to Thank them, and how to Thank them in a way that leads to more donations.

  • 04 report

    Report Back Your Donors' Impact

    Every donor wants to make an impact. Some want to transform the life of a child in need. Others want to support a cause in their community. No matter their motivation, they want their gift to be effective.

    You'll discover how to Report back about the impact of a donor's gift in a concrete and meaningful way.

  • 05 repeat

    Repeat The Rhythm

    Each step of the Ask, Thank, Report, Repeat system is about building deep relationships with your donors. Relationships grow stronger through repetition.

    You'll learn how to learn from each rhythm and repeat it in a way that deepens relationship. We'll also talk through the value of annual plans to be able to repeat sustainably.

Guest Post Commentary.

Guest Post Commentary

  |  Repeat

Digital or Direct Mail.

How To Raise More Money Without Sending More Mail

  |  Ask


What To Do When Your Organization Feels Like “The Best Kept Secret in Town”

  |  Ask

Add value.

Fundraising ADDS value to your donors’ lives

  |  Report

Major report icon.

Report to your Major Donors This Summer

  |  Major Donor Fundraising

Fix broken.

The Fix for Broken Fundraising [VIDEO]

  |  Videos

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