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The Better Fundraising Blog

Feelings, Not Fact

Feelings, not facts, are the way to your donors’ hearts…

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Steven Screen  |  Ask

Recent Posts


‘Reducer’

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Listen to what legendary music producer Rick Rubin can teach you about effective direct response fundraising…

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Lots of Small Steps

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More people will complete the journey to becoming your supporter if you give them lots of small, affordable steps…

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Buy 2 Get 1.

How Many Times a Year Can You Use Matching Funds?

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Latte.

The Best Latte in Town

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Use Graphics, But Not Too Many

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Get To Know Your Segments!

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Don't mail newsletter.

Don’t Mail ‘Reports’ to Lapsed Donors and Non-Donors

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Direct mail reply.

A Thorough, Complete Argument for Why You Should Include a Reply Card

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