How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.
Author Profile
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
