The type of story that raises the most money

There’s a type of story that works incredibly well to raise money…

…an incomplete story with a current need.

Here’s a video I recorded a few years ago with Chris Davenport from the Nonprofit Storytelling Conference that explains what I mean.

There are two reasons this video is helpful:

1. We talk about why telling “incomplete” stories are so successful when Asking your donors for gifts
2. I share how to tell an incomplete story, with a specific example. After Chris posted this video on his site, he got tons of feedback about how helpful our example story is.

Watch the video! It’s 11 minutes long, but it goes fast. And the ideas I share will jumpstart your fundraising in the coming months!