This post is the first in a series of special posts for January. Last year we kept track of the ideas that had outsized impact on the small and medium-sized nonprofits we serve. Each of the posts this month is about one of those big ideas.
I hope they are helpful as you think about your fundraising this year.
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Every piece of fundraising you make & send is a step on your journey to raising more money.
Here’s the simple truth: the more steps you take each year, the closer you are to raising more money, because you get better when you practice.
You know those organizations that send out 10 appeal letters, 6 printed newsletters, and 50 fundraising emails? They can do that because they’ve practiced so much that their fundraising works great.
They don’t have different donors than you. They don’t have a better cause than you. They’ve just practiced more.
At some point in the past, someone at those organizations said, “Let’s figure out a way to make and send more fundraising.”
If your organization needs someone to say that, you can be that someone.
Don’t be afraid of making & sending more fundraising. The more steps you take, the better you get at taking steps.
