An organization’s beliefs about fundraising will shape their fundraising plans.
For instance…
If you Believe
that a large percentage
of your individual
donors would love to
make multiple gifts
each year…
Then you create
an annual plan that
regularly asks donors
to give…
Which results in
a large percentage
of donors making
multiple gifts.
How are your organization’s beliefs shaping your annual plan?
The Alexander & Baldwin Sugar Museum used to think that “bothering” people too much with news of our organization, and including an envelope in the newsletter, was going to turn people off so we only sent out one print newsletter a year and wondered why no one was donating.
We are brand new to the Better Fundraising site, and have recently crafted a year end appeal, along with three email appeals, based on your instructional videos, to go out in December. We are looking forward to seeing a change in the way donors respond to us.
Good on you for changing how you think about fundraising! I hope (and predict) that your fundraising this year-end will go great! And even if you receive a little pushback from internal audiences, I think you’ll see that in addition to that pushback you’ll also see a great deal more engaged donors and more revenue!