How did a New York City charity use the same fundraising letter — with great success — for 21 years?

Over the last 20 years, Jim and Steven have seen time and again that repetition works.  Join them as they unpack the science behind this principle and use data to show you why it works.

Repeating offers and tactics that have worked in the past may seem like cheating.  But it’s not! Humans need to hear things multiple times before they’re convinced. We’ll show you how repetition is your best communication tool. Save time and use what works.

Click the link below to listen to the call that took place June 19, 2018.