Everything about the recommendations we make is based on real-world fundraising testing and results.
When we hear data like, “The response rate for the newsletter sent in an envelope was 2.4%, and the response rate for the newsletter sent as a self-mailer was 1.1%,” we get the shivers. We love this stuff!
So we take an evidence-based approach to creating annual plans, to storytelling, and to copywriting & design.
This almost always results in fundraising pieces that look and feel a little different than what you’ve sent out before.
But that’s the goal, right? If you wanted to keep raising the same amount, you’d keep sending out the same thing. But you want to grow.
And based on our track record, the evidence indicates that you’ll grow. 😊