Evidence-Based
Everything about the recommendations we make is based on real-world fundraising testing and results.
When we hear data like, “The response rate for the newsletter sent in an envelope was 2.4%, and the response rate for the newsletter sent as a self-mailer was 1.1%,” we get the shivers. We love this stuff!
So we take an evidence-based approach to creating annual plans, to storytelling, and to copywriting & design.
This almost always results in fundraising pieces that look and feel a little different than what you’ve sent out before.
But that’s the goal, right? If you wanted to keep raising the same amount, you’d keep sending out the same thing. But you want to grow.
And based on our track record, the evidence indicates that you’ll grow. 😊
When we hear data like, “The response rate for the newsletter sent in an envelope was 2.4%, and the response rate for the newsletter sent as a self-mailer was 1.1%,” we get the shivers. We love this stuff!
So we take an evidence-based approach to creating annual plans, to storytelling, and to copywriting & design.
This almost always results in fundraising pieces that look and feel a little different than what you’ve sent out before.
But that’s the goal, right? If you wanted to keep raising the same amount, you’d keep sending out the same thing. But you want to grow.
And based on our track record, the evidence indicates that you’ll grow. 😊
ONE NOTE
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The evidence is clear: when your fundraising occasionally shares real needs, donors are more engaged and donate more.
So we create fundraising that tells true stories about the needs that your organization helps meet.
Certainly not in every piece of fundraising. And we absolutely help you share the triumphs and successes.
But we believe donors are adults who can handle hearing what’s going on in the world. And there’s a way to tell stories that’s respectful of beneficiaries.
Furthermore, we create fundraising that asks donors to fix problems, not people.
Core to our approach is that to engage donors for the long term, an organization needs to share both the needs it seeks to meet and the triumphs & successes it creates. It’s not just one or the other. It’s both.
So we create fundraising that tells true stories about the needs that your organization helps meet.
Certainly not in every piece of fundraising. And we absolutely help you share the triumphs and successes.
But we believe donors are adults who can handle hearing what’s going on in the world. And there’s a way to tell stories that’s respectful of beneficiaries.
Furthermore, we create fundraising that asks donors to fix problems, not people.
Core to our approach is that to engage donors for the long term, an organization needs to share both the needs it seeks to meet and the triumphs & successes it creates. It’s not just one or the other. It’s both.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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