Live Gift Catalog Intensive with Melissa Kruse
The way 2026 is shaping up, gift catalogs are going to matter more than ever.
The way 2026 is shaping up, gift catalogs are going to matter more than ever.
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Tuesday, August 11th
Tuesday, August 11th
Write a gift catalog that raises money
Write a gift catalog that raises money
Small-Group Coaching Session | Tuesday, August 11 at 2pm ET / 11am PT
Investment: $500 | Limited to 12 Organizations
Investment: $500 | Limited to 12 Organizations
Gift catalogs just flat out work.
Gift catalogs just flat out work.
Donors love them, they don't compete with your other appeals, and they let you show off the parts of your programming you don’t often get to talk about.
They're one of the coolest, most fun parts of a robust year-end campaign. And they can raise boatloads of money if done right.
The "if done right" part is where most catalogs fall short. It's almost never the design or the mailing list that holds a catalog back. It's the copy – vague product names, thin mini-stories, prices that feel like a price tag instead of a gift.
This intensive is built to fix that problem – not just explain how great gift catalogs are. Melissa Kruse (who's written more gift catalogs than almost anyone in the industry) will teach you the handful of things that make a product description work, then coach your actual writing in real time.
They're one of the coolest, most fun parts of a robust year-end campaign. And they can raise boatloads of money if done right.
The "if done right" part is where most catalogs fall short. It's almost never the design or the mailing list that holds a catalog back. It's the copy – vague product names, thin mini-stories, prices that feel like a price tag instead of a gift.
This intensive is built to fix that problem – not just explain how great gift catalogs are. Melissa Kruse (who's written more gift catalogs than almost anyone in the industry) will teach you the handful of things that make a product description work, then coach your actual writing in real time.
Learn how to write gift names, stories, and price points that inspire generosity and strengthen your year-end campaign.
Learn how to write gift names, stories, and price points that inspire generosity and strengthen your year-end campaign.
Two-hour of small group coaching with Melissa Kruse
Two-hour of small group coaching with Melissa Kruse
Live Gift Catalog Intensive is a 2-hour small-group coaching session on Zoom with Melissa Kruse. Limited to 12 organizations so every attendee gets real, specific help – not general advice to apply on their own.
And you can bring a colleague – up to 2 people per organization can attend!
And you can bring a colleague – up to 2 people per organization can attend!
HERE'S EXACTLY WHAT HAPPENS:
HERE'S EXACTLY WHAT HAPPENS:
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Hour 1 - What makes a gift catalog raise money:
Melissa will walk through the five things every gift catalog needs, show you examples from her work with TBFC clients, and break down exactly what separates a product description donors skip past from one that gets a check written.
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Hour 2 - Write it, get coached, fix it – three times:
This is where the session earns its name. Instead of one long writing block, you'll work in three short rounds, one for each part of a product description:
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Round 1 – Product name. Write a name for one item in your catalog. Melissa pulls examples from the room and coaches them live – what's working, what's too vague, how to sharpen it.
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Round 2 – Mini-story. Write the problem-and-solution story for that product. Same drill: Melissa calls on real examples and coaches the wording in real time.
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Round 3 – Price point. Frame the price so it feels like impact, not a transaction.
You'll finish the session with (at least) one product description that's ready to drop straight into your catalog, and a clear process for writing the rest.
HERE'S THE INVESTMENT
HERE'S THE INVESTMENT
Your investment: $500
Your investment: $500
The way 2026 is shaping up, gift catalogs are going to matter more than ever. Many nonprofits are seeing a dip in giving... And so a gift catalog might just be the difference between an OK year-end and a great one.
To provide real, customized attention to every organization in the room, Melissa is capping this intensive at 12 organizations (each organization can send up to two people to the intensive). Once those spots are gone, they're gone.
Register now before it sells out.
Register now before it sells out.
The Online Intensive happens live on Zoom on Tuesday, August 11, 2026 from 2pm - 4pm ET / 11am - 1pm PT.
Presented by
Presented by
Melissa Kruse
Melissa Kruse
Senior Fundraising Advisor
With over 12 years of experience in the nonprofit sector, Melissa is a seasoned fundraiser who excels in direct mail fundraising, graphic design, and copywriting. Her passion lies in crafting compelling stories that inspire donors to make a difference. Melissa enjoys building relationships and collaborating with individuals and organizations advocating for a variety of worthy causes, both locally and globally.
In her role as a Senior Fundraising Advisor, Melissa is committed to leveraging her expertise to empower organizations to achieve their fundraising goals and make a lasting impact.
In her role as a Senior Fundraising Advisor, Melissa is committed to leveraging her expertise to empower organizations to achieve their fundraising goals and make a lasting impact.
Ready to turn your gift catalog into one of your most effective fundraising tools?
Ready to turn your gift catalog into one of your most effective fundraising tools?
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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