Better Fundraising Webinars

The Better Fundraising
Free Webinars

Upcoming Webinars: Register Now

Register for an upcoming live webinar and engage with our experts in real time.

The Missing Middle: Mid-Level Giving

Tuesday, July 28, 2026 at 2pm ET, 11am PT

You have donors giving $500 to $999 who have the capacity to make major gifts – they're just waiting to be treated like it.  Join Jim Shapiro and Sarah Lundberg to learn how to identify, cultivate, and lift your mid-level donors to their best gift… and eventually, your best source of new major gifts.

How to Get Your Donors Ready for Year-End

Tuesday, August 25, 2026 at 2pm ET, 11am PT

Before you ask your donors for year-end gifts, they deserve to know what happened with their last one.  Join Steven Screen and Sarah Lundberg to learn how donor reporting works, why it matters more than ever this fall, and how to use September to set up your strongest year-end ever.

Year-End Planning with a Major Donor Emphasis

Tuesday, September 29, 2026 at 2pm ET, 11am PT

Year-end comes fast – and the organizations that raise the most money are the ones who planned for it in September.  Join Jim Shapiro and Sarah Lundberg for a one-stop strategy session on building your year-end calendar, with a special focus on getting the best gift from your major donors.

Year-End Digital Fundraising: Emails, Social & Giving Page

Tuesday, November 17, 2026 at 2pm ET, 11am PT

Your Year End appeal letter is written. And now it's time to win the digital side of year-end fundraising.  Join Sarah Lundberg and Jonathan Steck to learn the digital fundraising strategies you’ll need to have your best year-end yet.

On-Demand Webinars: Watch Now

Missed a live session? No problem—our on-demand webinars are here whenever you need them.

A Summer Playbook for Major Donor Stewardship

What you do with your major donors this summer will determine the size of their year-end gifts.  Join Jim Shapiro and Sarah Lundberg for a free strategy session on exactly how to steward your major donor relationships so you can  set up your best fall fundraising season yet.

Three Critical Moments That Make or Break Your Fundraising Event

Join Jim Shapiro as he shows you how to strip away the noise, focus on what actually works, and raise more money with way less effort. Jim will teach you the "Mullet Method" for event fundraising and walk you through the three critical moments that determine whether your event merely entertains or inspires generous giving.

The Before + After Story (That Keeps Donors Giving)

Join Steven Screen as he teaches you a simple, 3-ingredient story structure for donor reporting that closes the loop and keeps your donors giving. You'll learn where to use it – in emails, newsletters, print, and major donor conversations – and leave with an outline you can use this week.

Build Your Major Gifts Engine

Join Jim Shapiro as he helps you build a major gifts engine by sharing two simple formulas that'll help you focus your major donor work.

Raise More Money, Plan Your Year

Join Sarah Lundberg and Mary Combi as they share three simple strategies for creating an annual fundraising plan that emphasizes the money raising donor comms.

Year-End Fundraising Ask Me Anything

Steven Screen and Jim Shapiro are hosting a Year-End Fundraising Ask Me Anything — to help you get expert answers right when you need them most.

Just Do This: How to Have Your Best Year-End Ever

Jim Shapiro and Sarah Lundberg will show you exactly what to do to get the best gift from all of your donors this year-end. You'll get a specific timeline for your year-end communications (for majors, mids + mass donors) and the strategies to go along with them.

'Gift Catalogs Made Simple' with Melissa Kruse

Melissa Kruse will unpack the magic of gift catalogs and show you how to create and design one for your organization. You’ll learn how to find items for your gift catalog, write descriptions for each item and how to price items to maximize your revenue.

Turn Existing Donors Into Major Donors
​​​​​​​The "Listening First" Approach That Builds Relationships Before You Ask

This strategy session is for fundraisers who want to confidently engage with existing donors and turn them into major donors ready to give at year-end.

The Missing Middle: How to Get Bigger Gifts from Your Overlooked Donors

Jim Shapiro will show you how to identify and engage your "Missing Middle" donors in ways that deepen their connection and significantly increase giving.

The Storytelling Secret to Getting Your Major Donor’s Next Best Gift

Unlock the power of storytelling to enhance your major donor engagements with this free, on-demand webinar. This session delves into a proven 4-part framework designed to craft compelling narratives that resonate with major donors.

Fundraising When Nobody Knows What’s Next

Discover four immediate actions to stabilize your fundraising efforts and learn how to position your organization for growth while others may be struggling. Whether you're experiencing a dip in donations or concerned about upcoming appeals, this session offers actionable insights to navigate the current landscape with confidence.

Founders on Fire

This dynamic 60-minute session is built for nonprofit founders and executive directors ready to scale. Learn how to build fundraising systems and messaging that support long-term growth, empower your team, and preserve your organization’s impact beyond your direct involvement.

PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2026 The Better Fundraising Co.

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