This blog post is a little different.
You may have heard me talking over the past few months about the big project / new thing we were working on.
We kept it a secret, but now it’s time to “lift the curtain” and share it with you!
For this year-end, we’ve created a new kind of fundraising training. It’s built on a simple idea…
When you’re done with the training, you’re DONE with your year-end letter.
Done in 30 Minutes
For instance, you can take the 30-minute version of the new training and have a very effective year-end appeal letter completely written in half an hour.
No more ‘finish the training/webinar’ and then stare at a blank document trying to figure out how to turn all the advice you just received into a letter for your organization.
How can you do it that quickly? I’ve already written your first draft for you.
So, say it takes 3 minutes to click over and join. That means you can have a GREAT year-end appeal written 33 minutes from now.
Want to Raise Even More?
You can take the “Gold” version of the training. This version takes between 1.5 and 2 hours. I will teach you my process for writing effective year-end appeals and help you write yours.
I will take you through, step by easy step.
When you’re done with either the 30-minute version or the Gold version, you’ll have an effective year-end appeal letter written. You’ll also be more effective at writing any appeal.
Both versions are included in the training.
Free Reply Card Template
After your letter is written, keep going in the training and you’ll learn how to make your envelope do its job (get opened!).
Then you’ll be given a proven template for a Reply Card that works great.
Then you’ll learn the easy way to design your letter.
And you’ll see exactly who to send your letter to, so that you raise the most at the lowest cost.
The “Get Your Boss to Approve It” Videos
Lots of people don’t like effective direct response fundraising. They think “it doesn’t sound like us” or “it’s too aggressive.”
The training includes five friendly “direct response fundraising fundamentals” videos for the express purpose of helping people understand and approve the fundraising you create.
There’s no lecturing. Just a short introduction to the ideas that make direct response fundraising work best, how it’s different than other types of fundraising, and what will give you the best chance at success.
Some early customers purchased the training just because of these videos!
Coming Shortly…
In the next weeks we’ll be adding another training module for your year-end fundraising emails.
Then a module for creating an annual plan for 2021.
And a “My First Gift” campaign to acquire new donors from your email list.
All of them are built on the same idea: when you’re done with the training, you’re done with the task. I’ll walk you through, step by step, and you’ll be ready to go!
Every one of those modules will be included in the . . .
Low, Low Price
Why monthly? Because $40 for an effective year-end letter is ridiculous.
And then you’ll get your year-end emails done. And you’ll get your 2021 fundraising plan done. And you’ll get your “My First Gift” campaign done (and acquire a bunch of new donors).
But if you don’t want those, no problem. Seriously. You can just join for a month, write a record-breaking letter, and cancel.
We’re trying to help as many organizations as possible during this year’s extra-competitive year-end fundraising season.
You can choose to pay monthly, or get two months free when you sign up for the year.
Remember, when you’re done with this training, you’re done. Sign up today and be done writing your year-end appeal 30 minutes from right now!
