An interview with Cass Wheeler, former CEO of the American Heart Association and author of the new book You’ve Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector (available at Amazon and at Powell’s). Don’t miss what this wise CEO has to say about people who are good at fundraising, how to make sure you get the right people, how to set bold goals, and how the right people with audacious goals can radically change a whole organization.
Put your heart into fundraising
