Donor generosity is amazing.
To give you a little joy in the middle of the craziness, here are a bunch of quotes about donor generosity that we’ve heard in the last week from organizations we serve.
I’ll just leave these right here for you to enjoy – and for organizations to think about if they or their beneficiaries are being harmed by the current situation but aren’t yet asking donors to help.
“Donors just blow me away with their generosity. So many have responded to share their own story of what they’re going through. And yet they choose to give. What a testament to what amazing people donors are.”
“I was talking to a friend last night, and she said, ‘Oh it must be soooo hard to raise money right now.’ And I thought that’s true if ‘hard’ means breaking all kinds of open rate, click-through rate, and revenue expectations. Then yeah, it’s really hard! ”
“It’s amazing to see how many people want to help right now.”
“It’s like year-end fundraising in March!”
“Donors that gave recently are giving again! This is unbelievable to me. It’s blowing me away!”
And my personal favorite (and a reminder for why your organization should be using the mail, too), a donor replied to an e-appeal with a gift and the following note:
“I forwarded your email to my mom, and she wants to donate but doesn’t want to do so online. Her friend would also like to make a donation. Is there a person and address she could send a check to?”
And finally, a quote from a small organization that used our easy formula for a successful Coronavirus e-appeal:
“I just wanted to thank you again and share the ongoing results of our emergency appeal (following your suggestions, of course). Immediately upon sending our 1st email last week, we received seven online gifts (may not seem like a lot, but it’s huge for us). As I write this email, we have received 81 online gifts, and 43 of those are from first-time donors.
“We also posted the appeal to our social media, which immediately resulted in comments and shares and gifts. Monday, I sent the same letter in the mail (with the edits you suggested in the Free Review Friday last week). I’ve also re-posted and emailed the appeal again this week.
“Not only are the gifts coming in, a couple of other amazing things happened – one of our grantors responded to the emergency appeal by releasing all the restrictions on the grant ($40K) and are allowing us to use the funds as we see fit – HUGE!!! And our local paper (distributed in our county) saw the emergency appeal and printed it inside the front cover of the paper. AMAZING!!”
Donor generosity is amazing! They’re unsung heroes in this whole thing – and I hope you enjoy your role in giving your donors opportunities to be heroic!
