Conventional Nonprofit Donor Acquisition “Wisdom”
Work to “build awareness” for your organization.
Always be sharing success stories.
Tell people how effective your organization is.
People will flock to your organization.
You’ll raise lots of money.
How It Actually Works
Work to create a great fundraising offer .
Identify groups of people who are likely to become donors.
Put your offer in front of those people.
Small (but knowable) percentages of those people will become donors.
Your organization will lose money on the front end. But if you get good at it, you’ll raise a LOT of money over time.