Maybe the donor said no because it’s finally a nice day, so they went outside instead.
Maybe the donor said no because their spouse had already recycled the mail that day.
Maybe the donor said no because their taxes were a little higher than expected last month.
Maybe the donor said no because their passions are elsewhere right now.
Maybe the donor said no because they also received an unexpected bill that day.
Maybe the donor said no because they are on vacation and haven’t looked at email in a week.
***
You already know I’m a big believer in taking extreme responsibility for the success or failure of any piece of fundraising. But I also believe there’s a LOT that’s out of the Fundraiser’s control.
So… pay close attention… but don’t take the “no’s” personally.