Tips on Verb Tenses in Fundraising


There’s a little thing I do when writing fundraising that people have found helpful. 

It’s about which verb tenses to use, and when to use them.  I use it to avoid the “eternal now-ness” of fundraising speak where the donor’s support has always been happening, yet is also always needed, and of course always accomplishing great things – all at the same time. 

You can learn it in a free video that Chris Davenport and I made over at the Storytelling Conference website.

It’s less than three minutes.  And really it’s less than that because the last 20 seconds or so is me making a pitch for the Storytelling Conference because there’s a sale on right now.  

But it’s a simple little trick that, whenever I share this at a conference, people grab their pens and write it down.