You feel buried, and year-end is bearing down on you. The appeals, the end of December email campaigns, donor stewardship, major donor asks, Giving Tuesday – it all happens in a two-month sprint. You're overwhelmed by all the options and not sure what to prioritize with the time and energy you have left.
So you’re feeling stuck. Paralyzed, even. You can run the same year-end playbook you always have, but suspect there are opportunities you're missing – better messaging, untapped major donors, stronger appeals… But what will move the needle the most?
Maybe your main fundraiser just left and suddenly year-end is all on you. Maybe you've been doing this for years but never felt confident about your year-end strategy. Or maybe your board is counting on a big finish and you aren't sure how to make it happen.
Here's what's happening: every nonprofit is competing for the same year-end dollars. They're all using the same, old, tired approach. Most small nonprofits head into the most important giving season of the year with limited resources and without a clear strategy.
So you’re feeling stuck. Paralyzed, even. You can run the same year-end playbook you always have, but suspect there are opportunities you're missing – better messaging, untapped major donors, stronger appeals… But what will move the needle the most?
Maybe your main fundraiser just left and suddenly year-end is all on you. Maybe you've been doing this for years but never felt confident about your year-end strategy. Or maybe your board is counting on a big finish and you aren't sure how to make it happen.
Here's what's happening: every nonprofit is competing for the same year-end dollars. They're all using the same, old, tired approach. Most small nonprofits head into the most important giving season of the year with limited resources and without a clear strategy.