In this blog I’m going to apply some of the thinking behind Ask, Thank, Report, Repeat and repeat something from last year.
Last January we posted this video. In it, we talk about how to build a successful fundraising plan by repeating what worked from the previous year. This video is just 6-minutes long and is a great place for you to start as you develop your 2017 fundraising plan.
I recently received an email from a woman I met at a conference I spoke at. She ended her email with this comment; “Because of your knowledge I have been kickin’ a** fundraising and will only get better as we make more money, add more staff, and implement more of your plan!”
Reading this made me ask myself, ‘Why does Ask, Thank, Report, Repeat work so well?’ Here are just some of the reasons . . .
- Fundraising is not a talent issue, it is a knowledge issue. The fundraising fundamentals I teach can be learned by most anyone. The key is they must have the willingness to learn.
- Ask, Thank, Report, Repeat puts the donor at the center of the fundraising conversation. The system honors the donor, their stewardship decisions and gives them the credit for making the world a better place because of their donation.
- You will communicate more often to your donors when using Ask, Thank, Report, Repeat. The system requires you to Ask with clarity, Thank promptly and Report back emotionally. Doing these things means you’ll communicate to your donors more often – which is a very good thing for most nonprofits.
My hope is as you run fast into 2017 you will consider learning more about Ask, Thank, Report, Repeat. And that you will leverage the fundraising power behind this simple, donor-centered communication rhythm.