Mr. Rogers and Fundraising After a Hurricane

Helpers.

Mr. Rogers used to tell a story about something his mother would say:

“When I was a boy and would see scary things in the news, my mother would say to me, ‘Look for the helpers.  You will always find people who are helping.’”

That little story always comes to mind after disasters like Hurricane Helene and Hurricane Milton. In the pictures and videos you’ll see rescue workers and volunteers who are helping.

It’s also when we Fundraisers play a small role in thousands and thousands of regular people who become “Helpers” – the people who see the news or read our appeals, stop what they are doing, and help by making a gift.

The way humans generously respond to needs will never cease to thrill me.  I hope you have the same experience.

Of course, I would prefer that there never be another disaster, large or small.

But when they happen, I’ll appreciate and rejoice in the generosity every time.

PS — If you’re a small nonprofit, and you need extra/emergency money due to hurricanes Helene or Milton, please read this post for our offer to (for free) write an emergency email for you.

Steven

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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