At Better Fundraising we have come to believe that a large number of your individual donors are wondering something:
Did their gift to your organization make a meaningful difference in the life of one of your beneficiaries?
We think donors are wondering that because when an organization shows & tells donors the specific differences their gift made possible, and uses stories about the individual lives of beneficiaries to illustrate the difference, the organization retains more donors and raises more money.
So as you look at your communications plan for your individual donors, do you show and tell them that their gift made a difference?
If you’re not already doing this, you’ll be surprised at how powerful it is for donors to read the phrase, “Your gift made a meaningful difference” and be told a story about one person that illustrates the difference.
