At Better Fundraising we have come to believe that a large number of your individual donors are wondering something:
Did their gift to your organization make a meaningful difference in the life of one of your beneficiaries?
We think donors are wondering that because when an organization shows & tells donors the specific differences their gift made possible, and uses stories about the individual lives of beneficiaries to illustrate the difference, the organization retains more donors and raises more money.
So as you look at your communications plan for your individual donors, do you show and tell them that their gift made a difference?
If you’re not already doing this, you’ll be surprised at how powerful it is for donors to read the phrase, “Your gift made a meaningful difference” and be told a story about one person that illustrates the difference.
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Hey, I’m giving a free webinar next Wednesday on how to make your most effective annual plan ever.
There are two main things I’m going to teach:
- How to know the times when your donors are most likely to give you a gift, so that you can plan your asks during those times
- How to tweak your “communication mix” so that you get more responses from the same number of letters and emails
The free webinar is next Wednesday, January 29, at 2pm Eastern/11am Pacific.
There’s limited availability so that we can have a conversation. This is NOT me talking for 55 minutes. There will be lots of time for questions.
For more info, here’s the link:
https://betterfundraising.com/annual-planning-webinar/
I hope to see you next Wednesday!
