For your individual donors, your nonprofit’s brand is far more than your visual identity and voice.
Your brand is also:
- Whether your fundraising is accessible, or takes thought and education to understand
- Whether it’s easy to give you a gift online, or not
- Whether you “report back” to donors that their gift made a difference, or you brag about how big a difference your organization makes (“We helped 4,317 people last year!”)
- Whether you thank donors promptly, or not
For individual donors, your brand is the total experience a donor has while donating to your nonprofit.
For most small nonprofits, the “next step” to strengthening your brand with individual donors has nothing to do with your visual identity, and everything to do with your donors’ experience.
