When I’m reviewing an appeal or e-appeal, one of the simple questions I ask is:
“Is there a deadline or consequences?”
Deadlines focus people’s attention – and cause more people to take action. Consequences help people know what’s at stake – and cause more people to take action.
So the next time you’re creating or reviewing an appeal or e-appeal, be sure to include a deadline or consequence. You’ll help donors see how their gift to you is important and timely.
And ultimately, it’s pretty simple: if you don’t give your donors a reason to give a gift today, you’ll get fewer gifts today.
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
