You’ve heard the phrase, “Keep the Main Thing the Main Thing.” We find it to be incredibly helpful.
So, what’s the Main Thing in raising money?
==> Asking.
Asking your donors to give you money?
===> Nope. The Main Thing is to show them how they can make the world a better place (via your organization) and then asking the donor to make the world a better place right now.
The best nonprofits and fundraisers don’t ask their donors to send them money. They ask their donors to make a change in the world.
Look at your asks. Are you asking your donors to make the world a better place?
If your asks are just about “donations” or “support” then you’ve got some work to do. But the good news is that you can raise a bunch more money than you’re currently raising.