Keep the Main Thing the Main Thing

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You’ve heard the phrase, “Keep the Main Thing the Main Thing.”  We find it to be incredibly helpful.

So, what’s the Main Thing in raising money?

==> Asking.

Asking your donors to give you money?

===> Nope.  The Main Thing is to show them how they can make the world a better place (via your organization) and then asking the donor to make the world a better place right now.

The best nonprofits and fundraisers don’t ask their donors to send them money.  They ask their donors to make a change in the world.

Look at your asks.  Are you asking your donors to make the world a better place?

If your asks are just about “donations” or “support” then you’ve got some work to do.  But the good news is that you can raise a bunch more money than you’re currently raising.

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