11-Point Appeal Review Checklist

You’ll want to have this 11-point checklist by your side as you’re writing your next appeal.

From visual presentation to emotional storytelling, this checklist walks you through every element that makes appeals work. Most importantly, it shows you how to make your donor the hero of the story -- because that's what inspires giving!

With this checklist by your side your appeals will be stronger… and you’ll raise more money.