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FREE WEBINAR
The Before + After Story (That Keeps Donors Giving)
The Before + After Story (That Keeps Donors Giving)
Tuesday, March 31, 2026 at 2pm ET, 11am PT
Tuesday, March 31, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
The best way to keep your donors giving is to show them their gift made a difference in the world.
But most organizations send their donors reports full of organizational accomplishments – big numbers, program stats, impressive data. And donors drift away because they never found out if their gift actually made a difference.
Those kinds of reports actually hurt your fundraising!
In this FREE strategy session, Steven Screen will teach you a simple, 3-ingredient story structure for donor reporting that closes the loop and keeps your donors giving.
But most organizations send their donors reports full of organizational accomplishments – big numbers, program stats, impressive data. And donors drift away because they never found out if their gift actually made a difference.
Those kinds of reports actually hurt your fundraising!
In this FREE strategy session, Steven Screen will teach you a simple, 3-ingredient story structure for donor reporting that closes the loop and keeps your donors giving.
Here's what you'll learn:
Here's what you'll learn:
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The Before + After Story
A simple 3-ingredient story structure – the Before, the After, and the Donor – that shows your donors their gift made a meaningful difference. You'll see real examples and learn why one story beats a hundred statistics.
A simple 3-ingredient story structure – the Before, the After, and the Donor – that shows your donors their gift made a meaningful difference. You'll see real examples and learn why one story beats a hundred statistics.
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Where to Use It
How to use Before + After stories in e-stories (simple emails), printed newsletters, donor reporting letters, and face-to-face major donor meetings. Steven will walk you through each format and show you what works.
How to use Before + After stories in e-stories (simple emails), printed newsletters, donor reporting letters, and face-to-face major donor meetings. Steven will walk you through each format and show you what works.
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The Easiest First Step
You'll leave with a simple e-story outline you can use this week. It's free to send, it's fun to write, and your donors will love it.
You'll leave with a simple e-story outline you can use this week. It's free to send, it's fun to write, and your donors will love it.
This strategy session is for you if:
This strategy session is for you if:
You're sending newsletters or reports but not sure they're actually keeping donors
Your donor retention rate isn't where you want it to be
You want to show donors their gift mattered but aren't sure how to tell the story
You want practical, use-it-this-week strategies (not theory)
Plus, there'll be plenty of time for Q&A. Come with your specific challenges and we'll find real solutions together.
WEBINAR DETAILS:
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Tuesday
Tuesday
March 31, 2026
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
Presented by
Presented by
Steven Screen
Steven Screen
Co-Founder
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
Plus, as a bonus, everyone who attends will get a FREE copy of Steven’s newest ebook “REPORT! How to Show Donors Their Gift Made a Difference so that they are More Likely to Give Again.” It’s hot off the digital presses and you can be among the first folks in the Fundraising World to read it!
Plus, as a bonus, everyone who attends will get a FREE copy of Steven’s newest ebook “REPORT! How to Show Donors Their Gift Made a Difference so that they are More Likely to Give Again.” It’s hot off the digital presses and you can be among the first folks in the Fundraising World to read it!
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
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