BONUS: A Simple Strategy to Build Major Donor Relationships Immediately

relationships

A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately

I’ve been sharing some of my tips and tricks for getting started with major donor fundraising.

Today, I’m going to share a strategy a client and fundraising friend of mine came up with that is so simple (and easy to remember!) that I can’t keep it to myself.

It’s called 3 – 4 – 5.

3 days a week, call 4 major donors to say thank you or report back, at 5pm.

That’s it. That’s the strategy.

Even if you can’t start a full-blown major donor program, see if you can try THIS.

Make this part of your week (every week!) and you will start building stronger relationships with your major donors immediately!

It’s as simple as 3 – 4 – 5!

Next time: how to ask for a major gift from the donors in your portfolio.

Read the series:

  1. A Beginner’s Guide to Major Donor Fundraising Success: Step #1, Build Your Portfolio
  2. A Beginner’s Guide to Major Donor Fundraising Success: Step #2, The Plan to Build Meaningful Relationships
  3. A Beginner’s Guide to Major Donor Fundraising Success: BONUS Simple Strategy to Build Relationships Immediately (This post)
  4. A Beginner’s Guide to Major Donor Fundraising Success: Step #3, How to Ask for a Major Gift
Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.


2 comments on “BONUS: A Simple Strategy to Build Major Donor Relationships Immediately


  1. I am curious is there a reason you selected 5pm? I figured most people would be trying to leave work/make &eat dinner/transport kids and would be annoyed with a call at that time.

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