I know you’ve worked feverishly to get to this point. It’s almost the end of the calendar year.
Thankfully, there’s still time to raise a significant amount of money from your Major Donors.
Here are two simple things that you can do today to give yourself the best chance to secure significant year-end gifts from major donors.
- Identify your Major Donors who haven’t given in the last 90 days. Their last gift may have been in May, June, July, or even August. These are the people who are most likely to send you another gift as the year comes to a close. But only if you give each Major Donor a compelling reason to do so.
- Present a compelling offer. When you ask each Major Donor for their year-end gift, your offer must be compelling. In your ask, stress the urgency and the relevancy to the donor. It might be a funding need or financial shortfall. Perhaps the pandemic has added some unexpected expenses to your budget. Or a large grant has fallen through. You might even have an initiative for 2021 that needs seed money to grow. Whatever your offer is, present each Major Donor with a compelling reason to give before December 31.
Once you’ve identified the Majors that didn’t made a gift in the last 90 days, and you have a compelling offer to present, it’s your time to shine.
Pick up the phone, send some emails, schedule a Zoom meeting – leverage all methods of communication. But do it with urgency, because there’s still time – and your Majors haven’t run out of money!