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LIVE + FREE STRATEGY SESSION
Build Your Major Gifts Engine
Build Your Major Gifts Engine
Tuesday, February 24, 2026 at 2pm ET, 11am PT
Tuesday, February 24, 2026 at 2pm ET, 11am PT
Seating is limited so act fast!
Your major donors could be making much larger donations.
Right now, a number of your major donors are making gifts 5 times the size of what they give to you, to other organizations. And the main reason? Those organizations have a plan for moving major donors forward.
Do you?
Over 30 years, Jim Shapiro learned that most nonprofits are in reactive mode with major donors. A gift comes in. You thank them. You hope they give again next year.
That's a wish. What you want -- what you need -- is a system.
A true major gift fundraising system produces predictable, reliable revenue. It tells you which donors to focus on. It helps you determine exactly how much to ask each donor for. And a system like this moves every major donor relationship forward (because there’s a communications plan for each donor).
Join Jim Shapiro for a free strategy session where he shares the exact formulas he uses to help clients build major donor programs that grow year after year.
Right now, a number of your major donors are making gifts 5 times the size of what they give to you, to other organizations. And the main reason? Those organizations have a plan for moving major donors forward.
Do you?
Over 30 years, Jim Shapiro learned that most nonprofits are in reactive mode with major donors. A gift comes in. You thank them. You hope they give again next year.
That's a wish. What you want -- what you need -- is a system.
A true major gift fundraising system produces predictable, reliable revenue. It tells you which donors to focus on. It helps you determine exactly how much to ask each donor for. And a system like this moves every major donor relationship forward (because there’s a communications plan for each donor).
Join Jim Shapiro for a free strategy session where he shares the exact formulas he uses to help clients build major donor programs that grow year after year.
Here’s what Jim + Sarah will cover in the 60-minute session on Zoom:
Here’s what Jim + Sarah will cover in the 60-minute session on Zoom:
How to shift from hoping for major gifts to engineering them
The capacity formula that'll help you focus on the right donors (and what to do with the rest)
The magic formula for calculating ask amounts (including the exact multipliers for every gift level)
WEBINAR DETAILS:
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Tuesday
Tuesday
February 24, 2026
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
PLUS, there'll be plenty of time for Q&A. Come with your specific major donor challenges and we'll find real solutions together.
PLUS, there'll be plenty of time for Q&A. Come with your specific major donor challenges and we'll find real solutions together.
Here's what you'll learn
Here's what you'll learn
Formula #1: The Capacity Formula
Formula #1: The Capacity Formula
How many major donors can you actually manage well? Most fundraisers are not spending enough time with the right donors (or worse, trying to manage too many relationships and doing a mediocre job with all of them).
This formula tells you the right number based on the time you have available. And here's the surprising part: managing fewer donors often raises more money because you can finally do excellent work with each one.
This formula tells you the right number based on the time you have available. And here's the surprising part: managing fewer donors often raises more money because you can finally do excellent work with each one.
Formula #2: The Major Donor Magic Formula
Formula #2: The Major Donor Magic Formula
How much should you ask each major donor for? This is where most fundraisers get stuck. They ask for the same amount every year. Which is probably little!
This formula tells you the exact right ask amount for each donor. It’s based on 30+ years of helping nonprofits raise millions and millions of dollars.
This formula tells you the exact right ask amount for each donor. It’s based on 30+ years of helping nonprofits raise millions and millions of dollars.
Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
Sarah Lundberg
Sarah Lundberg
Senior Fundraising Advisor
Sarah is a lifelong Midwesterner living in Grand Rapids, Michigan. She has been part of the nonprofit world for over 18 years, most recently as Director of Marketing and Communications at an international ministry. She recently earned her Fundraising Management Certificate from North Park University in Chicago.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2026 The Better Fundraising Co.