Most nonprofits are leaving money on the table because they don't have a real plan for major gift fundraising. They treat all their donors like mass donors, sending the same appeals to their $25 donors and their $2,500 donors (and then feel like they won the lottery when a big gift comes in).

Other organizations try to maintain relationships with every major donor on their list, which means they end up doing a terrible job with all of them. Still others avoid major donor work entirely because they don't know where to start. There is a better way!

Join Jim Shapiro as he helps you build a major gifts engine by sharing two simple formulas that'll help you focus your major donor work.

​​​​​​​The first helps you figure out how many major donors you can actually manage well. The second tells you exactly how much to ask each one for. These two formulas are the foundation of a solid major donor program!