Many organizations working in the social service sectors hobble their fundraising by focusing excessively on the “dignity” of those they help. We’ll show you how that not only hurts fundraising but actually hurts those you seek to “protect.” If you can change your focus from protecting their dignity to telling the truth well — you’ll see your fundraising effectiveness zoom into the stratosphere!
Guest Bob Ball (creative director at Merkle) joins us for a lively discussion of the amazing parallels between fundraising and romance. If you be yourself, be real, focus on the person you’re talking to, and follow your heart (and hers), you can’t go wrong. In either area.
Learn about ten of the main reasons donors stop supporting a charity and what you can do to prevent those things in your relationships with donors. Includes four practical tips for keeping donors happily involved with your organization.
A lot of fundraisers live in fear that they’ll talk to their donors too much and cause them to “burn out” … dry up and blow away … get annoyed and give less … or even stop giving forever.
Good news! That doesn’t really happen. In this program, we take a look at the grains of truth in the donor burnout myth that you should be paying attention to. But more important, we’ll help you break free from this debilitating belief that could be costing you a lot of revenue and donors.