Donor-Centric Newsletters, Part 2: How to Make it Work

Steven | August 13, 2008October 2, 2020Podcast

Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file.

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Done for You: Appeals & Reports

Want us to create your appeals and newsletters for you? Want your staff to be able to work on other things while a team of professionals - who write and design these things all day every day — makes your appeals and newsletters work better than you thought possible? Here's what we'll take off your plate:

We’ll run a Kickoff meeting for each appeal and newsletter
We’ll write a Creative Brief defining exactly what will be said and how it will be said
We’ll write the letter, newsletter, and email
We’ll design the letter and newsletter. We’ll use your template for emails
We’ll request the mailing list and calculate the gift ask amounts
We’ll get the files ready to go to the printer

You’ll have offloaded 90% of the work – and your fundraising will raise more money!

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Donor-Centric Newsletters, Part 2: How to Make it Work

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