Emotional Connection > Organizational Connection

Your donors don’t experience your fundraising as “donors.”

They experience your fundraising as humans.

So if you want to expand the number of people who will pay attention to your fundraising, make your fundraising more interesting to humans.

Humans who like stories with villains and triumphs and tragedies and emotions.

Because there’s a very small group of people who resonate with your organization… but there’s a very large group of people who would resonate with the stories you can tell, with stakes that matter, and the emotions woven through all of it.

Today, what cuts through the clutter is emotion-filled content that sounds like real humans talking about what they care about. Not “approved content” that’s passed through the pastel-colored nonprofit hope machine.

Get real. Get emotional. Don’t make a case, make a moment.

Author Profile

Steven Screen

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.