arrow_drop_down_circle
LIVE + FREE STRATEGY SESSION WITH JIM SHAPIRO
Three Critical Moments That Make or Break Your Fundraising Event
Three Critical Moments That Make or Break Your Fundraising Event
Tuesday, May 20, 2025 at 2pm ET, 11am PT
Tuesday, May 20, 2025 at 2pm ET, 11am PT
Seating is limited so act fast!
The difference between a "nice event" and a record-breaking fundraiser comes down to three critical moments:
- The Story Moment: Finding and telling the perfect story that opens donors' hearts
- The Ask Moment: Creating an offer so clear and compelling that giving becomes the obvious choice
- The Lift the Room Moment: Building momentum by setting clear goals and showing real-time progress
And the organizations that maximize the impact of these moments follow a very specific program (Jim Shapiro calls it the “Mullet Method”).
The hard truth? Most organizations invest thousands of dollars and countless hours into events that barely break even because they focus on everything BUT these three moments. Their speaking program is too long, emphasizing the wrong things at the wrong times.
When you nail these three moments, your fundraising results can double or even triple.
This strategy session is for fundraisers and nonprofit leaders who want to transform their events from "nice gatherings" to powerful fundraising engines that break previous records.
Here’s what Jim will cover in the 60-minute strategy session on Zoom:
Here’s what Jim will cover in the 60-minute strategy session on Zoom:
The Mullet Method: The perfect run of show that positions your three critical moments for maximum impact
Proven frameworks for executing each of the three moments flawlessly (whether your event is in-person, virtual, or hybrid)
Common mistakes that sabotage event fundraising results -- and how to avoid them
STRATEGY SESSION DETAILS:
access_time
Divider Text
Tuesday
Tuesday
May 20, 2025
2pm Eastern
11am Pacific
11am Pacific
- -
DAYS - -
HOURS - -
MINUTES - -
SECONDS
BONUS: If you join live, you’ll get Jim's Event Fundraising Worksheet – a practical tool that makes implementing these strategies simple and straightforward.
Jim has helped hundreds of nonprofits maximize their event fundraising by telling the right story, at the right time, to the right donors. After this strategy session, you'll know exactly what to say to inspire donors at your event to give their best gift.
Come prepared to ask Jim any question you have about your event fundraising or your event speaking program. There will be plenty of time for Q&A!
BONUS: If you join live, you’ll get Jim's Event Fundraising Worksheet – a practical tool that makes implementing these strategies simple and straightforward.
Jim has helped hundreds of nonprofits maximize their event fundraising by telling the right story, at the right time, to the right donors. After this strategy session, you'll know exactly what to say to inspire donors at your event to give their best gift.
Come prepared to ask Jim any question you have about your event fundraising or your event speaking program. There will be plenty of time for Q&A!
Jim has helped hundreds of nonprofits maximize their event fundraising by telling the right story, at the right time, to the right donors. After this strategy session, you'll know exactly what to say to inspire donors at your event to give their best gift.
Come prepared to ask Jim any question you have about your event fundraising or your event speaking program. There will be plenty of time for Q&A!
Presented by
Presented by
Jim Shapiro
Jim Shapiro
Co-Founder
Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.
PO Box 1563 Edmonds, WA 98020 | info@betterfundraising.com
© 2025 The Better Fundraising Co.