Here’s a bit of fundraising copywriting advice for you:
When you find yourself sharing a fact, instead, share a feeling.
As we create fundraising and make the case for a donor to give a gift, it makes logical sense that we tend to reach for facts:
- 15% of local Moms face homelessness at some point
- There are over 5,400 unspayed and un-neutered pets in our county!
- We helped 377 people last month
But facts don’t move the needle in direct response fundraising – feelings do.
So the next time you’re about to share a fact, share a feeling or emotion instead:
- It’s not fair that so many moms face homelessness.
- Seeing so many local pets have babies makes my heart hurt, and I know it bothers you, too.
- You’ll love knowing that you came to the aid a person who needed a helping hand.
Feelings, not facts, are the way into your individual donors’ hearts.
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screen
- Steven Screen
- Steven Screen
- Steven Screen
