For Success in Fundraising: Do Only One Thing at a Time

Fundraising is Beautiful Podcast

Sometimes we’re tempted to mail the kitchen sink to our donors — communications that will inform, educate, inspire, motivate … and, by the way encourage them to send a gift. In this podcast we talk about the importance of one thing at a time when you want to influence donors. Plus, we tell you the one type of mail your donors want to receive.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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