Fundraisers beware of survey research

Fundraising is Beautiful Podcast

For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it — without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they reveal something else that’s often far from truth.

Leave a Reply

Your email address will not be published.