Fundraisers beware of survey research

Fundraising is Beautiful Podcast

For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it — without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they reveal something else that’s often far from truth.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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