Year-end fundraising doesn't start when you drop your year-end appeal in the mail.  It starts now, with a question most organizations never ask: do your donors actually know what their last gift made possible?

Reporting to donors – showing them the real impact of their giving – is the single most effective thing you can do to build the trust that makes year-end fundraising soar.  But many organizations rush (or skip) their Reporting.

This fall there's extra urgency.  Midterm elections will create noise and uncertainty for donors throughout September, October and early November.  Some donors will be holding back, waiting to see how the election plays out before deciding on their giving plans.

The organizations that cut through that noise aren't the ones asking the loudest – they're the ones who have already shown their donors that their giving made a real difference.