Hit Songs

You know the songs that were hits years ago, but you still love listening to?

Those old hit songs are what allow a band or artist to make a living making music.  Because to have a career in popular music you need at least a couple hit songs that people still love years later.

The same thing is true in direct response fundraising for nonprofits – you need a couple hits, a couple fundraising offers or campaigns that people love. 

The nonprofit equivalent of “hit songs that stand the test of time” are things like:

• You can sponsor a child for $X
• You can provide surgery to repair a cleft palate for $X
• You can give a goat for a family for $X

Does your organization have a hit song you can rely on?

Are you doing the work of trying different things, paying close attention to your audience’s reaction, and looking for potential hits that people will listen to again and again?

Because your goal is not to do something “fresh and new” every time.  Your goal is to experiment, find out what works well, and then get the most out of that “hit” that you can.

And later on, you might get tired of your fundraising “hit song,” but the people giving won’t.