How to defend donor-centric fundraising to your boss


Today’s blog post is a 4-minute video.

It’s taken from a recent free webinar I did where I was doing live reviews of appeals and newsletters. (There’s another one this Friday – you can sign up for free here.)

The video helps explain why donor-centric fundraising is more effective than organization-centric fundraising.

It’s this simple truth – that most donors are more interested in themselves and the things they care about – that explains why classic organization-centric fundraising doesn’t work as well.

So if you want to try donor-centric fundraising, share this reasoning with your boss. It seems counter-intuitive at first. But it makes sense when you think about it – and we have 70 years of direct response fundraising testing to prove it!

Watch the video here.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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