Today’s blog post is a 4-minute video.
It’s taken from a recent free webinar I did where I was doing live reviews of appeals and newsletters. (There’s another one this Friday – you can sign up for free here.)
The video helps explain why donor-centric fundraising is more effective than organization-centric fundraising.
It’s this simple truth – that most donors are more interested in themselves and the things they care about – that explains why classic organization-centric fundraising doesn’t work as well.
So if you want to try donor-centric fundraising, share this reasoning with your boss. It seems counter-intuitive at first. But it makes sense when you think about it – and we have 70 years of direct response fundraising testing to prove it!
Watch the video here.